One of the suggested topics from my Skribit widget is mobile, what’s new and happening? We all know that mobile is the next big thing, but what exactly does that mean? Well for consumers and businesses alike, it means a radical shift in the way information will be consumed and a shift in consumer behavior.
In the last 12 months, mobile web usage has almost doubled and the next wave is expected to come from Brazil, Russia, India and China. But to what do we owe this growth? Improved technology, from both handset manufacturers and the mobile networks themselves.
So how does this affect the way people will consume information? It’s common sense really. We now enter the beginning of the “micro age“, where information is broken down into relevant and consumable bits of information. This is simply due to the size of mobile devices, but then again, isn’t relevant information all we really seek? Since it is your mobile device and you are on the move, do really have the time to sift through all the noise?
With this surge of growth, three common (but innovated upon) commodities will be demanded by the masses. These commodities are namely communication, entertainment and easy access to information. The race is on to see who will dominate the mobile space, innovation and execution will determine the winner.
