Comments on: Telkom Media – Riding The New Wave

By: Tyler Reed » Blog Archive » The Grid - Vodacom Enters Social Networking Territory

Mon, 22 Oct 2007 10:47:03 +0000

[...] So Vodacom is busy building its own social networking platform. I am glad to see a large company in South Africa starting to take notice of the power and potential of Social Media. However, they aren’t the first to announce this. Telkom realised the importance of Social Media, which it stated in April. [...]

By: Telkom Social Media - uhm that’s ironic :-)

Telkom Social Media - uhm that’s ironic :-) — Sat, 12 May 2007 11:56:33 +0000

[...] May 2007 by AndrÃ© SC Telkom Media – Riding The New Wave – Tyler Reed Telkom Media said that Online Communities is a key element of their planned online service [...]

By: You Know Social Media Is Growing When… - Tyler Reed

You Know Social Media Is Growing When… - Tyler Reed — Wed, 09 May 2007 09:31:48 +0000

[...] big corporate company realises it’s a key element for its online [...]

By: Webmail - Increasing Spam Risk For It’s Users - Tyler Reed

Webmail - Increasing Spam Risk For It’s Users - Tyler Reed — Thu, 03 May 2007 12:07:49 +0000

[...] Note how Telkom’s DO campaign appears on the main page of this blogging system, great move Telkom Media. I now see how you plan to use social media to your advantage, or [...]

By: carls

carls — Tue, 01 May 2007 19:50:19 +0000

i have?? yay – can i be the first to know?

By: Tyler

Tyler — Sun, 29 Apr 2007 11:41:14 +0000

Carls: You have given me an idea.. watch this space.

By: carls

carls — Fri, 27 Apr 2007 18:57:42 +0000

mmmm – web 2.0 this and that – your question about news sites – will they aggregate/add blogs etc… the question should rather be – how do blogs/aggregations make things better/more interactive for the average/not neccessarily web savvy user – and do they really? “web2.0″ standing alone doesn’t mean much does it ?????- the ideas need to be harnessed and incorporated into already exisiting models – im hungover – what do i know anyway

By: Jason

Jason — Fri, 27 Apr 2007 13:41:59 +0000

Absolutely, but if Telkom’s making mud pies while everyone else is making sweet cherry pecan pies, there’s a disconnect somewhere. Imagine if instead of building this thing on their own up on the hill, they integrated existing 2.0 destinations within SA? Amatomu/Afrigator instead of Technorati, Muti instead of Digg, Zoopy instead of YouTube etc. Then we’re all in the same kitchen, with the same recipe, with ingredients we all agree on, making one helluva tasty finger lickin’ pie! Right?

By: Tyler

Tyler — Fri, 27 Apr 2007 08:17:52 +0000

Henre: I couldn’t agree more. Telkom needs address other issues before going ahead with this.

Jason: I’m glad to hear Zoopy is doing so well. I think it’s time to start preparing another update.

Personally I think Telkom can pull this off if they go about it the right way. As Mr. Stopforth once said to me: “I would rather have a small piece of a big pie then a big piece of a small pie.”

By: Jason

Jason — Thu, 26 Apr 2007 20:39:57 +0000

Mr T

You can’t blame Telkom for recognizing the value of what’s going on over their network. They see all the bandwidth they’re selling going in regular directions – and they want a piece of the 2.0 pie.

BUT you can blame them for not being honest enough with themselves to recognize that this move just pushes them further backwards. NO ONE wants Telkom to be the next MySpace. EVERYONE wants Telkom to lower their prices, do away with caps, maintain stable international links and deliver a reliable service for the money we pay.

Their marketing team has to get a noddy badge for enthusiasm. But a huge onion for putting that enthusiasm in the wrong place. Instead of being received with open arms, the Do campaign is now being seen as a transparent attempt at getting users to blow their 3 gigs in half the time it normally takes (which isn’t long!)

Thanks for spreading some Zoopy love here too. Photos are becoming increasingly popular, especially with our Albums and Zoom functionality going live recently. If Telkom turns on the heat, we’ve got industrial-strength ice machines ready to keep our users super cool And more where that came from, very soon.

Have a great long weekend!
Jason