Social Media – Revolution Or Evolution

I believe social media is both a revolution and an evolution. It is about you and me. It is about giving people a voice. It is about giving people the power to express themselves.

With regards to social media in South Africa. I feel it’s here. The event is over. Social media is now a platform. The close to 200 000 South African users on Facebook are proof of that.

There is a conference happening this week in Cape Town, Technomadic Markets, which is all about marketing through social media. Mike Stopforth was recently interviewed about this subject on CNBC Africa.

Take a look at the presentation below, it explains social media in context to marketing in a fairly easy-to-understand way.

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4 comments

  1. It’s an evolution. Just another step in our quest as humans to fulfill a fundamental, primal need to connect faster, better and cheaper. Or at least i think so.

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