Steve Rubel has expressed his views on an emerging career, Geek Marketers. I guess this falls under the Social Media Marketing umbrella as well, since the majority of Geeks participate in Social Media (Web 2.0).
Tara has put together a detailed list of 8 traits of a Geek Marketer. Her list is really well thought out and a good read for all marketers, Geek or non-Geek.
Geek Marketing – 8 Things You Should Know
- We understand the tools intimately.
- We understand how to handle feedback.
- We speak from the customer point of view with an understanding of the engineering point of view.
- We raise social capital daily.
- We integrate marketing holistically.
- We provide or maintain the nerd values for the organization.
- We are your personal trainers.
- We are agile.
Geek Marketers bridge the gap between marketers and geeks. They can speak fluently to both audiences and understand them without any hassle. With the convergence of traditional marketing and new marketing, a Geek Marketer could be invaluable to your company.
Tags: Marketing, Social Media