Yesterday I saw Scott’s tweet about the BMW Facebook page. It was created on the 7th of November and already has 162 fans. It’s not a phenomenal figure, but I am sure with time that number will soon reach into the thousands.
Think of the Facebook page as an interactive billboard. It’s accessible to all Facebook members, all 55+ million of them. The page allows for BMW SA to upload photos and video for all the relative car models. In the real world, a billboard has limited space, but not this one. There is also a discussion board and wall so users can post comments and engage with BMW SA. Although I am not surprised as BMW SA understand the importance of online and social media in their marketing mix.
There are other brands who have gotten it right using Facebook groups. However, Facebook pages is relatively new and there are a few other brands worth a mention who are using it. I went looking for some brands and found New Opel Corsa, BizCommunity, Toyota Auris and Nokia.
Tags: Advertising, Facebook, Marketing
It’s good to see the big brands getting online. [Wonder if MikeS had anything to do with the brand extension of the Auris]
Now I’d like to see some smaller, lesser known brands earn some recognition. I guess that’s my job. Off I go.
Hi Tyler, thanks for the mention
I think this is going to be really useful for some of the smaller, lesser known brands like mine http://upenn.facebook.com/profile.php?id=21015866216 – and while I haven’t really taken advantage of the system yet, the little guys are going to be the ones driving the productivity of these pages
As the demographics of facebook’s users now includes what big companies would view as their potential buyers it is inevitable that they get into the facebook bus, I think it also going to give smaller lesser brands some kind of boost in taking on the big corporations.