Recently, two of my most respected colleagues Vincent Maher and Mike Stopforth voiced their concerns about education and lack of skills in Social Media and the business thereof. I think their points are extremely valid, and if we’re to create a sustainable industry then we need to invest in education.
Now to be honest, I have stopped pursuing all means of tertiary education. This is partly because the education system in our country is deteriorating at a rapid rate, however a have two other important reasons. The first being the fact that I am part of the curve, the formation of a new industry in South Africa. I believe in Social Media (New Media, Web 2.0 or whatever you want to call it), it is my passion and I believe I am part of an important and positive revolution.
My second reason is that current standards and methods of education are not designed for what we need to teach. Social Media is something that is constantly changing and evolving, I have to dedicate at least 2 hours a day just to keep up-to-date. However, it’s not so much the pace of the subject, but rather the mindset. Creativity and innovation are primary drivers of this change, we need to ensure that it is not lost.
I have always believed that the best way to understand and grasp the fundamentals of Social Media, is to become involved. I have long spoken of my will to talk at high schools and enlighten young students of the opportunities that lie before them in a digital age.
Mike, Vincent when do we start? Rafiq, Dave and Charl you guys going to join in? Anyone else?