Over the last few months I have been developing on the Facebook’s Development Platform and it has been a really fun experience. Facebook development is something we’ve really been pushing at Younique, so Devon and myself have really been going all out on the platform with some of our own in house applications.
We have developed our first outward facing Facebook application called MXit Me. Essentially the purpose of the application is a simple one. It serves as a tool for users on Facebook to display their MXit number on their profile so that their Facebook friends can invite them on MXit.
We officially launched the application on the 19th of August this year and relied only on word of mouth, links in the profile widget and an invitation system to spread the application through Facebook. We have been seeing amazing growth for the application, however October has been the worst month as the application went through a lot of down time while we were rewriting it and making changes.
MXit Me Statistics:
At time of writing MXit Me had just over 12 000 users using the application.
- August 18th – 31st: 972 users.
- Septermber: 6 757 users.
- October 1st – 24th (12pm): 3 999 users.
Today we officially completed our first major update of the application. We plan on rolling out new features as we finish developing them. Our two biggest features in the new release are:
- Friend Search
We built a little search box onto the canvas page which allows users to search through their Facebook friends and find their MXit number. We plan on expanding on this search engine functionality and will launch the updated feature set in due time.
- Facebook Mobile
We have successfully been able to integrate MXit Me onto users’ mobile Facebook profiles. However, MXit Me will not show up on the users mobile profile unless it is enabled in their mobile settings on Facebook Mobile. Applications on Facebook Mobile are still rather new, so we will be playing around with the functionality and see how we can improve the application on the mobile platform.
We use the MXit Me application as our playground on the Facebook Platform in order to keep up to date with the changes that are constantly made on to the platform. As MXit Addicts we enjoy working on this application. It has helped us understand the complexities of the Facebook Platform as well as realise the power it has to reach thousands, if not millions, of people.
Disclaimer: The MXit Me application was created out of the love for the product, MXit. We were not approached by MXit or any of its employees to build the application. We strongly suggest users read MXit’s online safety guide. MXit is a registered trademark of MXit Lifestyle (Pty) Ltd.